Mattresses are a very simple product and many people are surprised- even shocked- at their cost.

Justifying the price by explaining what’s inside them is not always easy. The use of analogies can help the customer relate bedding to products that they don’t scrutinize for value as much.

We've collected useful tips and articles to help you close more bedding sales below.

Top Two Mattress Dealer Questions
You’ve told us these two questions are the ones you get most often and have problems dealing with:

>> Read the answers and the whole article here.

The Problem With Bedding Warranties
All products have warranties, but ours are out of the ballpark compared to other big- ticket items. Why do bedding manufactures give such long warranties? The short answer is - because they can. 

Steps to Successful Selling
One of the first things new sales associates learn about how to sell a product are “Selling Steps”. Some of these guidelines come from manufacturers, some from retailers or even other outside sources.

Carpe Diem (Seize the Day)
Before hitting the sales floor, try spending a moment preparing for the day. Consider the concept of value.